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Code of Practice (2004 version)
The Press Complaints Commission is charged with
enforcing the following Code of Practice which was framed by the
newspaper and periodical industry and was ratified by the PCC on
28 April 2005. It takes effect from 1 June 2005.
All members of the press have a duty to maintain
the highest professional standards. This Code sets the benchmark
for those ethical standards, protecting both the rights of the individual
and the public's right to know. It is the cornerstone of the system
of self-regulation to which the industry has made a binding commitment.
It is essential that an agreed code be honoured
not only to the letter but in the full spirit. It should not be
interpreted so narrowly as to compromise its commitment to respect
the rights of the individual, nor so broadly that it constitutes
an unnecessary interference with freedom of expression or prevents
publication in the public interest.
It is the responsibility of editors and publishers
to implement the Code and they should take care to ensure it is
observed rigorously by all editorial staff and external contributors,
including non-journalists, in printed and online versions of publications.
Editors should co-operate swiftly with the PCC
in the resolution of complaints. Any publication judged to have
breached the Code must print the adjudication in full and with due
prominence, including headline reference to the PCC.
1 Accuracy

- The Press must take care not to publish inaccurate,
misleading or distorted information, including pictures.
- A significant inaccuracy, mis-leading statement
or distortion once recognised must be corrected, promptly and with
due prominence, and - where appropriate - an apology published.
- The Press, whilst free to be partisan,
must distinguish clearly between comment, conjecture and fact.
- A publication must report fairly and accurately
the outcome of an action for defamation to which it has been a party,
unless an agreed settlement states otherwise, or an agreed statement
is published.
2 Opportunity to reply

A fair opportunity for reply to inaccuracies
must be given when reasonably called for.
3 Privacy*

- Everyone is entitled to respect for his or
her private and family life, home, health and correspondence, including
digital communications. Editors will be expected to justify intrusions
into any individual's private life without consent.
- It is unacceptable to photograph individuals
in private places without their consent.
Note - Private places are public or private property where there
is a reasonable expectation of privacy.
4 Harassment*

- Journalists must not engage in intimidation,
harassment or persistent pursuit.
- They must not persist in questioning, telephoning,
pursuing or photographing individuals once asked to desist; nor
remain on their property when asked to leave and must not follow
them.
- Editors must ensure these principles are
observed by those working for them and take care not to use non-compliant
material from other sources.
5 Intrusion into grief or shock

In cases involving personal grief or shock,
enquiries and approaches must be made with sympathy and discretion
and publication handled sensitively. This should not restrict the
right to report legal proceedings, such as inquests.
6 Children*

- Young people should be free to complete their
time at school without unnecessary intrusion.
- A child under 16 must not be interviewed
or photographed on issues involving their own or another child’s
welfare unless a custodial parent or similarly responsible adult
consents.
- Pupils must not be approached or photographed
at school without the permission of the school authorities.
- Minors must not be paid for material involving
children’s welfare, nor parents or guardians for material
about their children or wards, unless it is clearly in the child's
interest.
- Editors must not use the fame, notoriety
or position of a parent or guardian as sole justification for publishing
details of a child’s private life.
7 Children in sex cases*

- The press must not, even if legally free
to do so, identify children under 16 who are victims or witnesses
in cases involving sex offences.
- In any press report of a case involving
a sexual offence against a child -
- The child must not be identified.
- The adult may be identified.
- The word "incest" must not be used
where a child victim might be identified.
- Care must be taken that nothing in the report
implies the relationship between the accused and the child.
8 Hospitals*

- Journalists must identify them-selves and
obtain permission from a responsible executive before entering non-public
areas of hospitals or similar institutions to pursue enquiries.
- The restrictions on intruding into privacy
are particularly relevant to enquiries about individuals in hospitals
or similar institutions.
9 Reporting of crime*

- Relatives or friends of persons convicted
or accused of crime should not generally be identified without their
consent, unless they are genuinely relevant to the story.
- Particular regard should be paid to the
potentially vulnerable position of children who witness, or are
victims of, crime. This should not restrict the right to report
legal proceedings.
10 Clandestine devices and subterfuge*

- The press must not seek to obtain or publish
material acquired by using hidden cameras or clandestine listening
devices; or by intercepting private or mobile telephone calls, messages
or emails; or by the unauthorised removal of documents or photographs.
- Engaging in misrepresentation or subterfuge,
can generally be justified only in the public interest and then
only when the material cannot be obtained by other means.
11 Victims of sexual assault

The press must not identify victims of sexual
assault or publish material likely to contribute to such identification
unless there is adequate justification and they are legally free
to do so.
12 Discrimination

- The press must avoid prejudicial or pejorative
reference to an individual's race, colour, religion, gender, sexual
orientation or to any physical or mental illness or disability.
- Details of an individual's race, colour,
religion, sexual orientation, physical or mental illness or disability
must be avoided unless genuinely relevant to the story.
13 Financial journalism

- Even where the law does not prohibit it,
journalists must not use for their own profit financial information
they receive in advance of its general publication, nor should they
pass such information to others.
- They must not write about shares or securities
in whose performance they know that they or their close families
have a significant financial interest without disclosing the interest
to the editor or financial editor.
- They must not buy or sell, either directly
or through nominees or agents, shares or securities about which
they have written recently or about which they intend to write in
the near future.
14 Confidential sources

Journalists have a moral obligation to protect
confidential sources of information.
15 Witness payments in criminal trials

- No payment or offer of payment to a witness
- or any person who may reasonably be expected to be called as a
witness - should be made in any case once proceedings are active
as defined by the Contempt of Court Act 1981.
This prohibition lasts until the suspect has
been freed unconditionally by police without charge or bail or the
proceedings are otherwise discontinued; or has entered a guilty
plea to the court; or, in the event of a not guilty plea, the court
has announced its verdict.
- * Where proceedings are not yet active but
are likely and foreseeable, editors must not make or offer payment
to any person who may reasonably be expected to be called as a wit-ness,
unless the information concerned ought demonstrably to be published
in the public interest and there is an over-riding need to make
or promise payment for this to be done; and all reasonable steps
have been taken to ensure no financial dealings influence the evidence
those witnesses give. In no circumstances should such payment be
conditional on the outcome of a trial.
- * Any payment or offer of payment made to
a person later cited to give evidence in proceedings must be disclosed
to the prosecution and defence. The witness must be advised of this
requirement.
16 Payment to criminals*

- Payment or offers of payment for stories,
pictures or information, which seek to exploit a particular crime
or to glorify or glamorise crime in general, must not be made directly
or via agents to convicted or confessed criminals or to their associates
– who may include family, friends and colleagues.
- Editors invoking the public interest to
justify payment or offers would need to demonstrate that there was
good reason to believe the public interest would be served. If,
despite payment, no public interest emerged, then the material should
not be published.
The public interest*

There may be exceptions to the clauses marked
* where they can be demonstrated to be in the public interest.
- The public interest includes:
- Detecting or exposing crime or serious impropriety.
- Protecting public health and safety.
- Preventing the public from being misled by an action or statement
of an individual or organisation.
- There is a public interest in freedom of
expression itself.
- Whenever the public interest is invoked,
the PCC will require editors to demonstrate fully how the public
interest was served.
- The PCC will consider the extent to which
material is already in the public domain, or will become so.
- In cases involving children under 16, editors
must demonstrate an exceptional public interest to over-ride the
normally paramount interest of the child.
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